NO
SYNTHETIC
DYES
DYES
LESS SUGAR
GLUTEN FREE
6g PROTEIN
LESS SUGAR
GLUTEN FREE
6g PROTEIN
(6-Pack)
(6-Pack)
(6-Pack)
(6-Pack)
Breakfast used to be the best part of being a kid. Colorful, imaginative, full of personality. Then somewhere along the way, the cereal aisle split in two: cereal that tastes amazing but is terrible for you, and cereal that's good for you but tastes like cardboard.
We didn't buy it. So we flipped it.
Backflip is cereal that flips the script. The taste kids go crazy for, made with ingredients parents actually feel good about. No more choosing between flavor and real food. We put them in the same bowl.
Ben Azelart
Every character, every color, every box DabsMyla hand drew it all. The entire Backflip world, from our mascots to the packaging in your hands, was painted and inked the old-school way: no AI, no shortcuts, just two artists and a whole lot of imagination.
DabsMyla are known for their bright, playful, cartoon-like pop art style created with whimsical characters, flowers, landscapes, surreal environments.
3000+ Happy Parents
No more waiting for a delivery.
We've officially landed at Target.
