FLIPPIN
GOOD CEREAL
LESS SUGAR
GLUTEN FREE
6g PROTEIN
BORING BREAKFAST? NOT ON OUR WATCH
NO
SYNTHETIC
DYES
DYES
NO
SEED
OILS
OILS
FREE FROM
GLYPHOSATE
THIRD PARTY VERIFIED
THIRD PARTY VERIFIED
LESS SUGAR
GLUTEN FREE
6g PROTEIN
Pick your flavor
Start your morning
Strawberry Milkshake
Chocolate Sundae
Fruit Galaxy
Flippin Good Cereal
Cereal we can all flip for!
Chocolate Sundae
Chocolate Sundae are chocolate flavored crunchy stars, like a sundae you’re allowed to eat at 7am, with 41% less sugar than the leading chocolate cereal...
(6-Pack)
Strawberry Milkshake
Made with real dried strawberries, strawberry milkshake is sweet, creamy strawberry in crunchy stars made with 46% less sugar than the leading berry cereal...
(6-Pack)
Fruit Galaxy
Blast off into the Fruit Galaxy. Bold, bright, bursting fruit flavor in crunchy stars that turn your milk into a cosmic event, with 41% less sugar than the leading fruity cereal...
(6-Pack)
Cinnamon Magic
Cinnamon Magic is warm, swirly cinnamon flavor in crunchy stars that disappear by the bowlful, with 30% less sugar than the leading cinnamon cereal...
(6-Pack)
NO BHT
(A COMMON PRESERVATIVE)
NO
SYNTHETIC DYES
NO
SEED OILS
Card in every package
Common
70%
Rare
20%
Super Rare
10%
SUPER RARE SIGNED
<1%
About Us
Breakfast used to be the best part of being a kid. Colorful, imaginative, full of personality. Then somewhere along the way, the cereal aisle split in two: cereal that tastes amazing but is terrible for you, and cereal that's good for you but tastes like cardboard.
We didn't buy it. So we flipped it.
Backflip is cereal that flips the script. The taste kids go crazy for, made with ingredients parents actually feel good about. No more choosing between flavor and real food. We put them in the same bowl.
Ben & Shaun
Ben Azelart
Every character, every color, every box DabsMyla hand drew it all. The entire Backflip world, from our mascots to the packaging in your hands, was painted and inked the old-school way: no AI, no shortcuts, just two artists and a whole lot of imagination.
DabsMyla are known for their bright, playful, cartoon-like pop art style created with whimsical characters, flowers, landscapes, surreal environments.
3000+ Happy Parents
Backflip Near You
No more waiting for a delivery.
We've officially landed at Target.
